The principle of time value of money - the notion that a given sum  of money is more valuable the sooner it is received, due to its  capacity to earn interest - is the foundation for numerous applications  in investment finance. 
Central to the time value principle is the concept of interest  rates. A borrower who receives money today for consumption must pay back  the principal plus an interest rate that compensates the lender.  Interest rates are set in the marketplace and allow for equivalent  relationships to be determined by forces of supply and demand. In other  words, in an environment where the market-determined rate is 10%, we  would say that borrowing (or lending) $1,000 today is equivalent to  paying back (or receiving) $1,100 a year from now. Here it is stated  another way: enough borrowers are out there who demand $1,000 today and  are willing to pay back $1,100 in a year, and enough investors are out  there willing to supply $1,000 now and who will require $1,100 in a  year, so that market equivalence on rates is reached.