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The Capital Asset Pricing Model

Posted by Muhammad Atif Saeed | Friday, 24 February 2012 | Posted in

Bond Valuation

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Asset Management Market Efficiency Asset Management Market Efficiency

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WHAT IS CAPITAL BUDGETING?

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Internal Rate Of Return: An Inside Look

Posted by Muhammad Atif Saeed | Wednesday, 11 January 2012 | Posted in ,

The internal rate of return (IRR) is frequently used by corporations to compare and decide between capital projects, but it can also help you evaluate certain financial events in your own life, like lotteries and investments.

The IRR is the interest rate (also known as the discount rate) that will bring a series of cash flows (positive and negative) to a net present value (NPV) of zero (or to the current value of cash invested). 
Using IRR to obtain net present value is known as the discounted cash flow method of financial analysis. Read on to learn more about how this method is used.

IRR UsesAs we mentioned above, one of the uses of IRR is by corporations that wish to compare capital projects. For example, a corporation will evaluate an investment in a new plant versus an extension of an existing plant based on the IRR of each project. In such a case, each new capital project must produce an IRR that is higher than the company's cost of capital. Once this hurdle is surpassed, the project with the highest IRR would be the wiser investment, all other things being equal (including risk).

IRR is also useful for corporations in evaluating stock buyback programs. Clearly, if a company allocates a substantial amount to a stock buyback, the analysis must show that the company's own stock is a better investment (has a higher IRR) than any other use of the funds for other capital projects, or than any acquisition candidate at current market prices.

Calculation ComplexitiesThe IRR formula can be very complex depending on the timing and variances in cash flow amounts. Without a computer or financial calculator, IRR can only be computed by trial and error. One of the disadvantages of using IRR is that all cash flows are assumed to be reinvested at the same discount rate, although in the real world these rates will fluctuate, particularly with longer term projects. IRR can be useful, however, when comparing projects of equal risk, rather than as a fixed return projection.
Calculating IRRThe simplest example of computing an IRR is by using the example of a mortgage with even payments. Assume an initial mortgage amount of $200,000 and monthly payments of $1,050 for 30 years. The IRR (or implied interest rate) on this loan annually is 4.8%.  

Because the a stream of payments is equal and spaced at even intervals, an alternative approach is to discount these payments at a 4.8% interest rate, which will produce a net present value of $200,000. Alternatively, if the payments are raised to, say $1,100, the IRR of that loan will rise to 5.2%.

The formula for IRR, using this example, is as follows:
  • Where the initial payment (CF1) is $200,000 (a positive inflow)
  • Subsequent cash flows (CF 2, CF 3, CF N) are negative $1050 (negative because it is being paid out)
  • Number of payments (N) is 30 years times 12 = 360 monthly payments
  • Initial Investment is $200,000
  • IRR is 4.8% divided by 12 (to equate to monthly payments) = 0.400%
                      
Figure 1: The formula for calculating internal rate of return (IRR)
Power of CompoundingIRR is also useful in demonstrating the power of compounding. For example, if you invest $50 every month in the stock market over a 10-year period, that money would turn into $7,764 at the end of the 10 years with a 5% IRR, which is approximately the current Treasury (risk-free) rate.

In other words, to get a future value of $7,764 with monthly payments of $50 per month for 10 years, the IRR that will bring that flow of payments to a net present value of zero is 5%.

Compare this investment strategy to investing a lump-sum amount: to get the same future value of $7,764 with an IRR of 5%, you would have to invest $4,714 today, in contrast to the $6,000 invested in the $50-per-month plan. So, one way of comparing lump-sum investments versus payments over time is to use the IRR.

Other IRR UsesIRR analysis can be useful in dozens of ways. For example, when the lottery amounts are announced, did you know that a $100 million pot is not actually $100 million? It is a series of payments that will eventually lead to a payout of $100 million, but does not equate to a net present value of $100 million.

In some cases, advertised payouts or prizes are simply a total of $100 million over a number of years, with no assumed discount rate. In almost all cases where a prize winner is given an option of a lump-sum payment versus payments over a long period of time, the lump-sum payment will be the better alternative.

Another common use of IRR is in the computation of portfolio, mutual fund or individual stock returns. In most cases, the advertised return will include the assumption that any cash dividends are reinvested in the portfolio or stock. Therefore, it is important to scrutinize the assumptions when comparing returns of various investments. 

What if you don't want to reinvest dividends, but need them as income when paid? And if dividends are not assumed to be reinvested, are they paid out or are they left in cash? What is the assumed return on the cash? IRR and other assumptions are particularly important on instruments like whole life insurance policies and annuities, where the cash flows can become complex. Recognizing the differences in the assumptions is the only way to compare products accurately.

ConclusionAs the number of trading methodologies, mutual funds, alternative investment plans and stocks has been increasing exponentially over the last few years, it is important to be aware of IRR and how the assumed discount rate can alter results, sometimes dramatically.

Many accounting software programs now include an IRR calculator, as do Excel and other programs. A handy alternative for some is the good old HP 12c financial calculator, which will fit in a pocket or briefcase.

Calculating Covariance For Stocks

Posted by Muhammad Atif Saeed | Monday, 9 January 2012 | Posted in ,

There are many elements of mathematics and statistics used in evaluating stocks. Covariance calculations can give an investor insight into how two stocks might move together in the future. Looking at historical prices, we can determine if the prices tend to move with each other, or opposite each other. This allows you to predict the potential price movement of a two stock portfolio. You might even be able to select stocks that complement each other, which can reduce the overall risk, and increase the overall potential return.
In introductory finance courses, we are taught to calculate the standard deviation of the portfolio as a measure of risk, but part of this calculation is the covariance of these two, or more, stocks. So, before going into portfolio selections, understanding covariance is very important.



What Is Covariance?Covariance is a measure of how two variables move together. It measures if the two move in the same direction (a positive covariance) or in opposite directions (a negative covariance). In this article, the variables will usually be stock prices, but it can be anything.
In the stock market, there is a strong emphasis placed on reducing the amount of risk taken on for the same amount of return. When constructing a portfolio, an analyst will select stocks that will work well together. This usually means that these stocks do not move in the same direction. Covariance can tell how the stocks move together, but to determine the strength of the relationship, we need to look at the correlation.

Calculating CovarianceThe calculation for covariance of a stock starts with finding a list of previous prices. This is labeled as "historical prices" on most quote pages. Typically, the closing price for each day is used to find the return from one day to the next. Do this for both stocks, and build a list to begin the calculations.
For example:

Day
ABC Returns (%)
XYZ Returns (%)
1
1.1
3
2
1.7
4.2
3
2.1
4.9
4
1.4
4.1
5
0.2
2.5
Table 1: Daily returns for two stocks using the closing prices
From here, we need to calculate the average return for each stock:
For ABC it would be (1.1 + 1.7 + 2.1 + 1.4 + 0.2) / 5  = 1.30
For XYZ it would be (3 + 4.2 + 4.9 + 4.1 + 2.5) / 5 = 3.74
Now, it is a matter of taking the differences between ABC's return and ABC's average return, and multiplying it by the difference between XYZ's return and XYZ's average return. The last step is to divide the result by the sample size and subtract one. If it was the entire population, then you could just divide by the population size.
Represented by this equation:



 For example:
= [(1.1 - 1.30) x (3 - 3.74)] + [(1.7 - 1.30) x (4.2 - 3.74)] + …
= [0.148] + [0.184] + [0.928] + [0.036] + [1.364]
= 2.66 / (5 - 1)
= 0.665
In this situation, we are using a sample, so we divide by the sample size (five) minus one.
You can see that the covariance between the two stock returns is 0.665, which means that they move in the same direction. When ABC had a high return, XYZ also had a high return.
Using Microsoft Excel
In Excel, you can easily find the covariance by using one the following functions:

= COVARIANCE.S()    for a sample
or
= COVARIANCE.P()    for a population

You will need to set up the two lists of returns in vertical columns, just like in Table 1. Then, when prompted, select each column. In Excel, each list is called an "array," and there should be two arrays inside the brackets, separated by a comma.
Meaning      
In the example, there is a positive covariance so the two stocks tend to move together. When one has a high return, the other tends to have a high return as well. If the result was negative, then the two stocks would tend to have opposite returns; when one had a positive return, the other would have a negative return.

Uses of Covariance
Finding that two stocks have a high or low covariance might not be a useful metric on its own, but the covariance can be used to calculate the correlation. The correlation will give a measurement between -1 and 1, and adds a strength value on how the stocks move together. If the correlation is 1, they move perfectly together, and if the correlation is -1, the stocks move perfectly in opposite directions. If the correlation is 0, then the two stocks move in random directions from each other. (To know more about correlation and portfolio management.


The covariance can also be used to find the standard deviation of a multi-stock portfolio. The standard deviation is the accepted calculation for risk, and is extremely important when selecting stocks. Typically, you would want to select stocks that move in opposite directions. If the chosen stocks work well together, then the risk will be lower given the same amount or potential return.
ConclusionCovariance is a common statistical calculation which can show how two stocks tend to move together. We can only use historical returns so there will never be complete certainty about the future. Also, it should not be used on its own. Instead, it can be used in other, more important, calculations such as correlation, or standard deviation

Portfolio Beta

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 Used in the context of general equities. The beta of a portfolio is the weighted sum of the individual asset betas, According to the proportions of the investments in the portfolio. E.g., if 50% of the money is in stock A with a beta of 2.00, and 50% of the money is in stock B with a beta of 1.00,the portfolio beta is 1.50. Portfolio beta describes relative volatility of an individual securities portfolio, taken as a whole, as measured by the individual stock betas of the securities making it up. A beta of 1.05 relative to the S&P 500 implies that if the S&P's excess return increases by 10% the portfolio is expected to increase by 10.5%.

The Efficiency Of Financial Market

Posted by Muhammad Atif Saeed | Wednesday, 4 January 2012 | Posted in ,

Financial market efficiency is one of the main terms used in financial markets. Financial market efficiency can neither be 100% efficient nor 100% inefficient. But, there are many theories and research done on market efficiency.
There is an old saying that a financial market is said to be efficient if the prices fully reflects the available information. In financial markets, efficiency refers to the efficiency of resource allocation. This is also called as allocation efficiency. An efficient financial market should produce right goods at the right place for the right people.
Eugene Fama, an American economist very well know for asset pricing and portfolio theory, identified three levels of market efficiency:
1. Weak form efficiency:
If the prices of the shares or securities reflect the history of its price, then this comes under weak form efficiency. These forms of market will have the opportunity to predict the future price values.
2. Semi strong:
In this form of market, only investors who have in-depth information of the market could earn more. All the publicly available information will reflect the share or security price.
3. Strong form:
Here, all of the public and in depth information have an impact on the asset price. This form of market will be completely unpredictable. There will be no information available for investors to research and invest on shares which produce better advantage. Because of this, no one can rule the market and the price prediction is extremely difficult.
Efficient Market Hypothesis also called as EMH, is a theory created by Fama which states that, the prices on the market reflects all known information and also varies quick to reflect new information. Luck can be the only tool which helps the investors. Every investor would have the same information available in their hand. So, no one can shine in the market.
Types of market efficiency:
James Tobin, another American economist who served for Council of Economic Advisers, declared four types of market efficiency:

1. Information arbitrage efficiency:

Here, prices reflect the public information available. Financial instruments can be used efficiently to generate profit. The information used for trading will be available at no cost. Investors have more opportunity to predict the market price. So, this type of efficiency is close to weak efficiency model.

2. Fundamental valuation efficiency:

In this type, future flow of payments has an effect on the market price. It has both high risk and high profit opportunities. If invested wisely, this type could return more profit. This type of market can be said as a semi-strong efficiency model.
3. Full insurance efficiency:
The flow of products and the services would be continuous

4. Functional or operational efficiency:

In this type of efficiency, the products and services will be available for a low price and the investors directly have an advantage over the price.

Measure Your Portfolio's Performance

Posted by Muhammad Atif Saeed | | Posted in ,

Many investors mistakenly base the success of their portfolios on returns alone. Few consider the risk that they took to achieve those returns. Since the 1960s, investors have known how to quantify and measure risk with the variability of returns, but no single measure actually looked at both risk and return together. Today, we have three sets of performance measurement tools to assist us with our portfolio evaluations. The Treynor, Sharpe and Jensen ratios combine risk and return performance into a single value, but each is slightly different. Which one is best for you? Why should you care? Let's find out.
Treynor Measure
Jack L. Treynor was the first to provide investors with a composite measure of portfolio performance that also included risk. Treynor's objective was to find a performance measure that could apply to all investors, regardless of their personal risk preferences. He suggested that there were really two components of risk: the risk produced by fluctuations in the market and the risk arising from the fluctuations of individual securities.

Treynor introduced the concept of the security market line, which defines the relationship between portfolio returns and market rates of returns, whereby the slope of the line measures the relative volatility between the portfolio and the market (as represented by beta). The beta coefficient is simply the volatility measure of a stock, portfolio or the market itself. The greater the line's slope, the better the risk-return tradeoff. (For more on this measure, read Beta: Know The Risk.)

The Treynor measure, also known as the reward to volatility ratio, can be easily defined as:

(Portfolio Return – Risk-Free Rate) / Beta

The numerator identifies the risk premium and the denominator corresponds with the risk of the portfolio. The resulting value represents the portfolio's return per unit risk.

To better understand how this works, suppose that the 10-year annual return for the S& 500 (market portfolio) is 10%, while the average annual return on Treasury bills (a good proxy for the risk free rate) is 5%. Then assume you are evaluating  three distinct portfolio managers with the following 10-year results:
 
Managers Average Annual Return Beta
Manager A    10% 0.90
Manager B 14% 1.03
Manager C 15% 1.20

Now, you can compute the Treynor value for each:

T(market) = (.10-.05)/1 = .05
T(manager A) = (.10-.05)/0.90 = .056
T(manager B) = (.14-.05)/1.03 = .087
T(manager C) = (.15-.05)/1.20 = .083

The higher the Treynor measure, the better the portfolio. If you had been evaluating the portfolio manager (or portfolio) on performance alone, you may have inadvertently identified manager C as having yielded the best results. However, when considering the risks that each manager took to attain their respective returns, Manager B demonstrated the better outcome. In this case, all three managers performed better than the aggregate market.

Because this measure only uses systematic risk, it assumes that the investor already has an adequately diversified portfolio and, therefore, unsystematic risk (also known as diversifiable risk) is not considered. As a result, this performance measure should really only be used by investors who hold diversified portfolios.

Sharpe RatioThe Sharpe ratio is almost identical to the Treynor measure, except that the risk measure is the standard deviation of the portfolio instead of considering only the systematic risk, as represented by beta. Conceived by Bill Sharpe, this measure closely follows his work on the capital asset pricing model (CAPM) and by extension uses total risk to compare portfolios to the capital market line. (For related topics, check out Understanding The Sharpe Ratio and The Sharpe Ratio Can Oversimplify Risk.)

The Sharpe ratio can be easily defined as:

(Portfolio Return – Risk-Free Rate) / Standard Deviation

Using the Treynor example from above, and assuming that the S&P 500 had a standard deviation of 18% over a 10-year period, let's determine the Sharpe ratios for the following portfolio managers:

Manager Annual Return Portfolio Standard Deviation
Manager X 14% 0.11
Manager Y 17% 0.20
Manager Z 19% 0.27

S(market) = (.10-.05)/.18 = .278
S(manager X) = (.14-.05)/.11 = .818
S(manager Y) = (.17-.05)/.20 = .600
S(manager Z) = (.19-.05)/.27 = .519

Once again, we find that the best portfolio is not necessarily the one with the highest return. Instead, it's the one with the most superior risk-adjusted return, or in this case the fund headed by manager X.

Unlike the Treynor measure, the Sharpe ratio evaluates the portfolio manager on the basis of both rate of return and diversification (as it considers total portfolio risk as measured by standard deviation in its denominator). Therefore, the Sharpe ratio is more appropriate for well diversified portfolios, because it more accurately takes into account the risks of the portfolio.

Jensen Measure
Like the previous performance measures discussed, the Jensen measure is also based on CAPM. Named after its creator, Michael C. Jensen, the Jensen measure calculates the excess return that a portfolio generates over its expected return. This measure is also known as alpha. (For related reading, see Bettering Your Portfolio With Alpha And Beta.)

The Jensen ratio measures how much of the portfolio's rate of return is attributable to the manager's ability to deliver above-average returns, adjusted for market risk. The higher the ratio, the better the risk-adjusted returns. A portfolio with a consistently positive excess return will have a positive alpha, while a portfolio with a consistently negative excess return will have a negative alpha

The formula is broken down as follows:

Jensen's Alpha = Portfolio Return – Benchmark Portfolio Return

Where: Benchmark Return (CAPM) = Risk Free Rate of Return + Beta (Return of Market – Risk-Free Rate of Return)

So, if we once again assume a risk-free rate of 5% and a market return of 10%, what is the alpha for the following funds?

Manager Average Annual Return Beta
Manager D 11% 0.90
Manager E 15% 1.10
Manager F 15% 1.20

First, we calculate the portfolio's expected return:

ER(D)= .05 + 0.90 (.10-.05) = .0950 or 9.5% return
ER(E)= .05 + 1.10 (.10-.05) = .1050 or 10.50% return
ER(F)= .05 + 1.20 (.10-.05) = .1100 or 11% return

Then, we calculate the portfolio's alpha by subtracting the expected return of the portfolio from the actual return:

Alpha D = 11%- 9.5% = 2.5%
Alpha E = 15%- 10.5% = 4.5%
Alpha F = 15%- 11% = 4.0%

Which manager did best? Manager E did best because, although manager F had the same annual return, it was expected that manager E would yield a lower return because the portfolio's beta was significantly lower than that of portfolio F.

Of course, both rate of return and risk for securities (or portfolios) will vary by time period. The Jensen measure requires the use of a different risk-free rate of return for each time interval considered. So, let's say you wanted to evaluate the performance of a fund manager for a five-year period using annual intervals; you would have to also examine the fund's annual returns minus the risk free return for each year and relate it to the annual return on the market portfolio, minus the same risk free rate. Conversely, the Treynor and Sharpe ratios examine average returns for the total period under consideration for all variables in the formula (the portfolio, market and risk-free asset). Like the Treynor measure, however, Jensen's alpha calculates risk premiums in terms of beta (systematic, undiversifiable risk) and therefore assumes the portfolio is already adequately diversified. As a result, this ratio is best applied with diversified portfolios, like mutual funds.

Conclusion
Portfolio performance measures should be a key aspect of the investment decision process. These tools provide the necessary information for investors to assess how effectively their money has been invested (or may be invested). Remember, portfolio returns are only part of the story. Without evaluating risk-adjusted returns, an investor cannot possibly see the whole investment picture, which may inadvertently lead to clouded investment decisions. 

Cathy Pareto

 

PORTFOLIO ANALYSIS

Posted by Muhammad Atif Saeed | | Posted in

                                                        PORTFOLIO ANALYSIS:
                                         SEPARATING WINNERS FROM LOSERS
                                             IN THE ASSOCIATION WORK PLAN

Once an association has adopted a strategic plan, the next step is to convert the goals and objectives in that plan to a work plan and budget.  But how can this be done?  Every association program or service has a constituency and a claim on resources.  How then to weigh the allocation of scarce resources to ensure that the objectives of the plan are attained and member needs are served?  Portfolio analysis has been devised to help associations bridge the gap between strategy formulation and strategy implementation.  In other words, it helps you make the hard choices of where to put your money. It is the creation of Dr. Ian MacMillan of the University of Pennsylvania’s Wharton School and the basis for The Forbes Group’s model.
What Portfolio Analysis Is
Portfolio analysis is a systematic way to analyze the products and services that make up an association's business portfolio.  All associations (except the simplest and the smallest) are involved in more than one business.  Some of these include publishing, meetings and conventions, education and training, government representation, research, standards setting, public relations, etc.  Each of these is one of the association's strategic business units (SBUs).  Each business consists of a portfolio of products and services.  For example, an association's publishing business might include a professional journal, a lay magazine, specialized newsletters geared to different member segments, CDs, a website, social networking sites, etc.
Portfolio analysis helps you decide which of these products and services should be emphasized and which should be phased out, based on objective criteria.  Portfolio analysis consists of subjecting each of the association's products and services through a progression of finer screens.  During a time of cutbacks and scarce resources, it is essential to screen out programs and services that are not essential to most members.  Those that appeal to a more limited segment can be funded by those desiring the product or service rather than by dues.
Advantages and Disadvantages of Portfolio Analysis
Portfolio analysis offers the following advantages:
1.      It encourages management to evaluate each of the organization's businesses individually and to set objectives and allocate resources for each.
2.      It stimulates the use of externally oriented data to supplement management's intuitive judgment.
3.      It raises the issue of cash flow availability for use in expansion and growth.
Portfolio analysis does, however, have some limitations.

1.      It is not easy to define product/market segments.
2.      It provides an illusion of scientific rigor when some subjective judgments are involved.
Considering both its advantages and disadvantages, portfolio analysis should be regarded as a disciplined and organized way of thinking about asset allocation.  It is only a subjective tool, however, and is not a substitute for the ultimate professional judgment of the responsible decision-makers.
Step 1:  Identify Lines of Business
The first step in portfolio analysis is to identify the lines of businesses (SBUs) that make up the association's portfolio.  The guideline to keep in mind is this: if we were a corporation instead of a professional society, which groups of programs would be logical candidates to be grouped together as independent businesses?
Step 2:  Group Lines of Business
There are three lines of businesses an association typically engages in.  The first is core businesses that are of vital importance to your broad membership.  These are the businesses that directly support the objectives in the strategic plan and have a priority claim on resources.
The second line of business is support functions that make it possible to deliver the core business benefits to members.  Examples of support functions are administrative, accounting, legal, governance support, etc.  These do not have a priority claim on resources.  Rather, the objective is to minimize the cost of these functions and transfer resources to support the core business.
The third line of business is money-makers that provide low-priority member benefits but are the source of revenues that support the association’s core businesses.  Ideally, the association’s core businesses should be self-supporting and perhaps even contribute to reserves.  Often, this is not the case and activities must be subsidized with other income.  Money-makers provide this income.  Examples of money-makers are rental car discounts, affinity cards, insurance programs.

Step 3:  Compare Core Businesses with Mission Statement         
Once you have separated out your core businesses, compare them with the association's mission statement.  To pass this screen, a business must directly support the goals that are defined in the mission statement.  Support should be direct and not peripheral.  If a line of business does not support the strategic plan, it should be discontinued or phased out and its resources transferred to support the association's other core businesses.
Step 4:  Define Products and Services in Each Line of Business
Once lines of business have been tested for relevance to the mission statement, the next step is to subdivide those that are relevant into their component products and services.  For example, the publishing business would be subdivided into each of its products.  Each product or service would then be compared to the Program Evaluation Matrix.

Step 5:  Apply the Program Evaluation Matrix
The Program Evaluation Matrix is a graphic device that simplifies the process of analyzing all the products and services in the association's portfolio of products and services.  In running its programs through the Program Evaluation Matrix, the association makes several assumptions.
Assumptions
1.         Since the need for resources is competitive, the association must view the problem of securing resources in a competitive context.
2.         It is preferable to provide good service to a focused market than to provide mediocre or poor service to too large a market.
3.         It is pragmatic to surrender mediocre programs to better competitors and wrest away promising programs from weaker competitors.
Evaluating Program Characteristics
The Program Evaluation Matrix helps an association determine the answers to the following questions about each product or service in its portfolio:
1.         Is it a good fit with our other programs?
2.         Is it easy to implement?
3.         Is there poor alternative coverage in the marketplace?
4.         Is our competitive position strong?
For a program to survive the competition for the association's resources, there should be a positive response to all these questions.  No program is in a strong position unless it is superior to all programs in that category.  If it is not, it should be classified as being in a weak position.
The effect of these generic strategies is to serve the client base with a small number of strong, excellent providers rather than with a larger number of fragmented providers competing for limited dollars.
Step 6:  Determine Product Fit
Using the Program Evaluation Matrix, the first step is to determine whether the product or service under review fits the association's mission and priorities.  The screens for good product fit are:
1.         Congruence with mission and purpose of the association.
2.         Focus on core concerns that are of vital interest to the association's members/customers.
Step 7:  Determine Ease of Funding and Implementation (Is this an easy business?)
The criteria for determining whether a program or service has the prospect of relatively easy funding and implementation are:
1.         High appeal to groups capable of providing current and future support.
2.         Stable source of funding.
3.         Market demand from a large, concentrated, growing client base.
4.         Appeals to volunteer leadership.
5.         Measurable, reportable program results.
Step 8:  Determine Availability of Alternative Coverage
This is the first step in a competitive analysis.  Even nonprofits operate in a competitive environment, which has a strong impact on the ability to successfully deliver member products and services.  Alternative coverage means is anyone else offering similar programs.  Programs should be classified according to two alternatives:
1.         Low coverage:  If there are few comparable programs offered elsewhere.
2.         High coverage:  If many similar programs are offered elsewhere.
Step 9:  Assess Competitive Position of Product or Service
The following criteria should be considered in determining whether an association product or service is in a strong competitive position.  Competition is not limited to other nonprofits.  For-profit companies can and do compete directly with the association in the delivery of many products and services.  Publications are a good example of this.  Criteria for a strong competitive position are:
1.      Dominant market share or strong prospects for achieving market dominance.
2.      Better quality/value/service than competitors.
3.      Superior ability to produce and market this program.
4.      Cost-effective program delivery.
5.      Strong match between the program and the future needs of members/customers.
Step 10:  Determine Program Fit
Ideally, the association will have two types of programs:

1.      Well-fitting, easy programs where the association has a strong position and competes aggressively for a dominant position.
2.      Well-fitting, difficult programs with low coverage that the association has the unique, strong capability to provide to important stakeholders.
Applying these steps will reveal the association's current portfolio situation.  The ideal would be to have a portfolio that has primarily winners, and contains enough winners and profit producers to finance the growth of potential winners.  In reality, however, there will probably be a few question marks and even perhaps a small loser.  Then, of course, there are those untouchable
programs that, although marginal or even losers, are considered to be of fundamental importance to members and must be subsidized.
Summing Up
Portfolio analysis is an important aid in the association's quest to identify its specific competitive role.  This role should be so well suited to the association's external and internal environments that other associations are unlikely to challenge or dislodge it.  The association then has a distinctive competence that enables it to take advantage of specific environmental opportunities.  To accomplish this, the association must be on the constant lookout for strategic windows or market opportunities.
In today’s competitive world, successful associations will have three characteristics in common, and portfolio analysis will have an important role to play in helping associations achieve them.
              They will innovate as a way of life.
              They will compete on value in meeting member needs, not on price.
              They will achieve leadership in related niche markets.    

              

PROGRAM EVALUATION WORKSHEET


Line of Business_______________________________________
Product or Service______________________________________
Analysis by_________________________    Date______________
Instructions:  Evaluate the program or service on a scale of 1 to 5, with 1 being least favorable and 5 being most favorable.  Then add your ratings in each section, average them, and write the numerical score at the end of the section.  Then check which description best fits your analysis.  Give a high score if the average was 5.  Give everything else a low score.  Example: if you rate Question 1 as 5 and 3 respectively, this would result in an average score of 4.  You would then check "poor fit."      
1.      GOOD PROGRAM FIT:  Does the program fit our mission?
a.            Does this program carry out the mission, goals and objectives of the                                          association's strategic plan?
            1                      2                      3                      4                      5
b.            Is the program sharply focused on core concerns that are vital to a significant segment of the members/customers?
            1                      2                      3                      4                      5
NUMERICAL SCORE for #1:______   GOOD FIT  POOR FIT

2.  EASY BUSINESS:  Is this program an "easy business" for the association?

a.               High appeal to those whose financial support is essential to the continuing
               success of the program?
            1                      2                      3                      4                      5
b.            Is financial support stable for the foreseeable future?
            1                      2                      3                      4                      5
c.                        Does this program appeal to the volunteer leadership?
            1                      2                      3                      4                      5


d.            Is there a market demand from a large, concentrated customer base?
            1                      2                      3                      4                      5
e.                        Are there measurable, reportable program results?
            1                      2                      3                      4                      5
SCORE for #2:______   EASY BUSINESS     DIFFICULT BUSINESS
3.      ALTERNATIVE COVERAGE
a.               High Alternative Coverage:  Do others offer many similar programs?
b.   Low Alternative Coverage:  Do others offer few comparable programs?    
               Many Programs                                                   Few Programs
            1                      2                      3                      4                      5
LOW ALTERNATIVE COVERAGE (Few programs)
HIGH ALTERNATIVE COVERAGE (Many programs)
         COMPETITIVE POSITION:  Is our program strongly positioned against competition?
a.                        Dominant market share or strong prospects for achieving market dominance
            1                      2                      3                      4                      5
b.            Better quality/value/service than competitors
            1                      2                      3                      4                      5
c.                        Superior ability to produce and market this program
            1                      2                      3                      4                      5
d.            Cost-effective program delivery
            1                      2                      3                      4                      5
e.                        Strong match between the program and the future needs of members/customers
            1                      2                      3                      4                      5
SCORE for #4:______           STRONG COMPETITIVE POSITION
                                                WEAK COMPETITIVE POSITION


APPLYING THE PROGRAM EVALUATION MATRIX

The next step is to apply each of the scores against the Program Evaluation Matrix.  When you have completed this exercise, use the checklist below to classify this program or service.  Then assign it to its proper place on the matrix.
            Aggressive Competition (Cell I)
            Aggressive Growth (Cell II)
            Aggressive Divestment (Cell III)
            Build Strength or Get Out (Cell IV)
            Build Up Best Competitor (Cell V)
            "Soul of the Association" (Cell VI)
            Orderly Divestment (Cell VII)
            "Foreign Aid" or Joint Venture (Cell VIII)
            Aggressive Divestment (Cell IX)
            Orderly Divestment (Cell X)

EXPLANATION OF THE PROGRAM EVALUATION MATRIX CHART
Using the numerical ratings from your Program Evaluation Worksheet, find out which cell fits each program or service you have analyzed.
The top row of the Matrix indicates whether the program is an easy business or a difficult business.  It is further subdivided according to whether you rated it as having high alternative coverage or low alternative coverage.
The left vertical row of the Matrix indicates whether the program is a good fit or a poor fit for the association.  This is further subdivided according to whether the association's program is in a strong competitive position or a weak competitive position.
The juncture of the horizontal and vertical axes will advise you of the best course to follow in your assessment of the product or service under review.  Each cell on the Matrix is made up of the following components from your Program Evaluation Worksheet:
CELL I:  Aggressive Competition - Association has a dominant market position and has the prospect to compete successfully.
Good fit
Easy business
High alternative coverage
Strong position
CELL II:  Aggressive Growth - Association has a clear field and should move rapidly to take full advantage of its opportunities.
Good fit
Easy business
Low alternative coverage
Strong position
CELL III:  Aggressive Divestment - Lots of competition and a weak market position signal rapid exit and redeployment of assets to something more productive.
Good fit
Easy business
High alternative coverage
Weak position
CELL IV:  Build Strength or Get Out - The association has a weak competitive position but there isn't anyone out there much better, so either get better and dominate the niche or redeploy assets.
Good fit
Easy business
Low alternative coverage
Weak position
CELL V:  Build Up Best Competitor - It's a difficult business with lots of competition; strike a deal with the best competitor and get out.
Good fit
Difficult business
High alternative coverage
Strong position
CELL VI:  The Soul of the Association - It's a difficult business but essential to the members.  The association does it well and no one else can do it, so find funds to subsidize it and keep going even though it makes little economic sense.
Good fit
Difficult business
Low alternative coverage
Strong position
CELL VII:  Orderly Divestment - If you're in a difficult business and a weak competitive position with high alternative coverage, it's time to plan a graceful withdrawal.
Good fit
Difficult business
High alternative coverage
Weak position
CELL VIII:  "Foreign Aid" or Joint Venture - If it is a difficult business, with low alternative coverage and you are in a weak competitive position -- but it is a good fit for the association, consider a joint venture with another organization, or getting an outside funding source to support it.
Good fit
Difficult business
Low alternative coverage
Weak position
CELLS IX. & X: - Aggressive/orderly divestment:  It doesn't matter whether it's an easy business if it doesn't fit the association's mission: get out and use the resources on something that supports the mission.
Poor fit
Easy or difficult business
Cells I and II are clearly winners and are candidates for priority resource allocation. 
Cell VI and VIII programs should be made self-supporting where possible so they do not divert resources from potential winners in Cells I and II.
Cell IV programs should be retained or discontinued according to whether performance improves enough to move to Cell I or II. 
Cells III, V, VII, IX and X are potential sources of revenue for higher-priority programs.  Resources should be transferred from these cells to other cells as rapidly as possible.

                                                      PROGRAM EVALUATION MATRIX*
                                                   A Strategy Matrix for Selecting Programs in Nonprofit Organizations





EASY "BUSINESS"


DIFFICULT "BUSINESS"




            HIGH
   ALTERNATIVE
      COVERAGE

             LOW
    ALTERNATIVE
       COVERAGE

             HIGH
    ALTERNATIVE
       COVERAGE


             LOW
ALTERNATIVE
       COVERAGE





GOOD FIT
         





              
      STRONG
COMPETITIVE
     POSITION
 

                I.

    AGGRESSIVE
   COMPETITION


                II.

     AGGRESSIVE
         GROWTH

                 V.

         BUILD UP
         THE BEST
    COMPETITION

               VI.

        "SOUL OF
              THE
   ASSOCIATION"



              
         WEAK
COMPETITIVE
     POSITION

              III.

    AGGRESSIVE
    DIVESTMENT


               IV.

           BUILD
   STRENGTH OR
         GET OUT


               VII.

         ORDERLY
     DIVESTMENT

              VIII.

"FOREIGN AID"
        OR JOINT
        VENTURE


         
POOR FIT



              IX.
                
AGGRESSIVE DIVESTMENT

                 X.

                 

ORDERLY DIVESTMENT


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I am doing ACMA from Institute of Cost and Management Accountants Pakistan (Islamabad). Computer and Accounting are my favorite subjects contact Information: +923347787272 atifsaeedicmap@gmail.com atifsaeed_icmap@hotmail.com
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